Shopping channels are television specialty channels that are famous for broadcasting shopping related content. The most popular shopping channels in the world are QVC, Shopping TVA, Home Shopping Network, The Shopping Channel, America’s Store, Shop TV Canada, Shop at Home Network and Shop NBC. QVC, the West Chester, Pennsylvania, USA based Multinational Corporation is a popular television network for home shopping. Joseph Segal founded it in 1986. The QVC broadcast reaches 141 million consumers in 4 prominent countries. The name is an acronym for ‘Quality, Value, and Convenience’. Although the live programming hours vary between each region, all 4 QVC networks such as QVC US, QVC UK, QVC Japan and QVC Germany run 24 hours a day. This shopping channel offers a wide range of products from famous brands. Among these brands Diamonique, Denim & Co, Bare Escentuals, FFANY Shoes are notable. Shopping TVA is Canadian cable television channel in French language. This television-shopping channel showcases hordes of items that the viewers can buy. Quebecor Media owns and operates this channel.
The Home Shopping Network or HSN is a 24 hours shopping network very much liked in the United States. It can be viewed on cable, satellite and some terrestrial channels. Lowell Paxson and Roy Speer founded HSN in 1982. This IAC or Inter Active Corp owned television channel is available with both national and international versions. Although it runs 24 hours a day, the variance in programming hours occur due to the local TV provider. This shopping channel is operated from The United States, UK, Canada, Germany and Japan. HSN has pioneered many concepts that are used nowadays for electronic commerce. America’s Store is the sister network to the HSN. This US based shopping television network was launched in 1988. The owner is the same IAC. Since its inception this channel has undergone many name changes including Home Shopping Club Overnight Service, Home Shopping SPREE and America’s Jewelry Store.
AS was added to the DirecTV lineup in 2003. The Canadian cable television shopping channel, The Shopping Channel is a division of Rogers Media. The headquarters of the channel is situated at Mississauga in Ontario. Throughout the day, various products are showcased through this channel to facilitate the viewer’s selection. Jewelry Television owns Shop at Home Network or just Shop at Home or SAH. It was launched in 1987. The prime focus of this shopping network is home shopping programming. Shop TV Canada is broadcasted from southern Ontario to about 1.5 million people. Torstar Media Group Television owns this Canadian cable specialty Television channel. The viewers can choose from the wide range of items it presents. These include Home Improvement, Real Estate, Automotive, Beauty and Personal Care, Health and Fitness, Entertainment etc. NBC Universal owns Shop NBC. This broadcast and cable shopping network is well known for sales of jewelry items. |
